12 Best WordPress Coupon Plugins for Enhanced Conversions

Best WordPress Coupon Plugins

Coupons have been an age-old strategy for businesses to attract customers and boost sales. In the digital era, WordPress coupon plugins have revolutionized the way coupons are managed and distributed online. If you’re running an online store or managing a website, integrating a dedicated coupon plugin can offer significant advantages over manual coupon management. 

In this article, we’ll dive into the reasons why WordPress coupon plugins are a must-have, their benefits, and a review of the 12 best options available.

Why Choose WordPress Coupon Plugins?

Managing coupons manually can be hassleful, time-consuming, and prone to errors. This is where dedicated coupons step in to save the day. These plugins offer a streamlined approach to creating, distributing, and tracking coupons.

Advantages of using dedicated coupon plugins over manual coupon management

Let’s explore the advantages of using dedicated coupon plugins over manual coupon management:

  1. Efficiency: Coupon plugins automate the entire coupon management process, from creation to expiration. This frees up your time to focus on the other aspects of your business.
  2. Accuracy: Manual coupon management can lead to mistakes like typos or wrong calculations. Coupon plugins ensure accuracy and consistency in coupon details.
  3. User-Friendly: Coupon plugins are designed to be user-friendly, making it easy for both website administrators and customers to use them effectively. 
  4. Tracking and Analytics: These plugins often have built-in tracking and analytics features. You can monitor coupon usage, track which coupons are performing best, and adjust your strategy accordingly. 
  5. Personalization: Many plugins offer the ability to target specific user groups with personalized offers, enhancing the user experience and driving conversions.
  6.  Automation: Coupon plugins can automate tasks like applying coupons during checkout, displaying pop-ups with active coupons, and sending coupon codes via email.
  7. Conversion Optimization:  By offering discounts, you can entice potential customers to complete purchases, increasing your conversion rates.

The Role of Coupon Plugins in Enhancing User Experience and Increasing Conversion Rate

Coupon plugins are vital in shaping user experience and boosting conversion rates. Here’s how they contribute:

  1. Engagement: Coupons excite users’ attention and entice them to learn about your offerings.
  2. Incentive to Purchases: Discounts serve as a significant incentive, preventing cart abandonment rates and encouraging consumers to carry out transactions. 
  3. User Satisfaction: Customers value discounts, which increases their overall satisfaction with your brand.
  4. Word-of-mouth Marketing: Satisfied customers are more likely to share their positive experiences, leading to increased referrals.
  5. Repeat Business: Coupons can boost customer loyalty and encourage repeat purchases. 

Key Criteria for Evaluating Coupon Plugins

When selecting a WordPress coupon plugin, certain factors are critical to ensure a seamless experience for both you and your users. Here’s what you should look for:

  1. User-Friendly Interface: The plugin should be easy to navigate and use, even for those without technical expertise.
  1. Customization Flexibility: The ability to create various types of coupons and customize their appearance is essential for branding consistency.
  1. Performance and Loading Speed: A slow-loading coupon plugin can frustrate users and potentially impact your website’s performance.
  1. Security and Regular Updates: To avoid vulnerabilities, check that the plugin is well-maintained and receives regular updates.

12 Best WordPress Coupon Plugins

When boosting your online store’s sales and enhancing customer engagement, few strategies are as effective as offering coupons. These irresistible discounts can sway potential buyers and turn one-time shoppers into loyal customers. WordPress offers a variety of dedicated coupon plugins to manage and optimize your coupon campaigns. Let’s explore 12 of the best WordPress coupon plugins available to take your online business to the next level.

1. ShopEngine’s Advanced Coupon Module

ShopEngine's Advanced Coupon Module- Best WordPress Coupon Plugins


ShopEngine’s Advanced Coupon Module is a dynamic plugin that empowers online store owners to create and manage coupons with advanced features. It enhances your ability to run effective coupon campaigns that drive conversions and customer engagement.

Key Features

  • Conditional Rules: Set up complex rules for coupon usage based on cart contents, customer attributes, and more.
  • Dynamic Pricing: Adjust prices dynamically based on coupon application, encouraging larger purchases.
  • Flexible Discount Structures: Create diverse discount structures, such as tiered discounts and bundle offers.
  • Customizable Coupons: Design coupons that align with your brand identity for a consistent customer experience.

Unique Features: The ability to set dynamic pricing and apply conditional rules sets ShopEngine’s Advanced Coupon Module apart from traditional coupon plugins. It empowers you to craft intricate coupon strategies that cater to specific customer segments.


  • Advanced coupon creation capabilities
  • Dynamic pricing for personalized discounts
  • Conditional rules for targeted campaigns
  • Customizable design for brand consistency


  • A steeper learning curve for complex setups
  • Advanced features might overwhelm beginners

Pricing: Starting from $59/year for one site and additional features are available with higher-tiered plans.

2. Advanced Coupons

Advanced Coupons- Best WordPress Coupon Plugins


Advanced Coupons lives up to its name by offering a comprehensive array of coupon features that go beyond the basics. It’s designed for businesses aiming to experiment with innovative pricing strategies and complex discount setups.

Key Features

  • Buy One Get One (BOGO): Create BOGO deals and other advanced discount types.
  • Automatic Discounts: Implement automatic discounts based on cart contents or conditions.
  • Bulk Discounts: Offer discounts on bulk purchases, encouraging larger orders.
  • Coupon Stacking: Allows customers to combine multiple coupons for even greater savings.

Unique Features: The plugin’s BOGO capabilities and coupon stacking option provide customers with layered discounts, making their shopping experience more rewarding.


  • Wide range of discount options
  • User-friendly interface
  • Coupon stacking for maximum savings
  • Bulk discounts for incentivizing larger orders


  • Some advanced features might require a premium version
  • Learning curve for complex setups

Pricing: Starting from $119/year for a single site. There are other tiers available as well.  

3. Smart Coupons for WooCommerce

Smart Coupons for WooCommerce- Best WordPress Coupon Plugins


Smart Coupons for WooCommerce seamlessly integrate into your WooCommerce-powered online store, efficiently managing and distributing coupons. Its user-friendly approach makes it a valuable asset for businesses looking to enhance their coupon strategy.

Key Features

  • WooCommerce Integration: Works seamlessly with WooCommerce for a unified experience.
  • Wide Coupon Variety: Offers various coupon types, from percentage discounts to fixed amounts.
  • Bulk Generation: Generate multiple coupons in one go for efficient distribution.
  • Expiry Dates: Set expiration dates to create urgency and drive quicker conversions.

Unique Features: The seamless integration with WooCommerce ensures that Smart Coupons for WooCommerce effortlessly integrates into your existing setup, simplifying the coupon management process.


  • Seamless integration with WooCommerce
  • Variety of coupon types
  • Bulk coupon generation
  • Customizable expiry dates


  • Some advanced features may require a premium version
  • Limited free version features

Pricing: Starting from $69/year for a single site. Other tiers are also available.

4. Coupon Generator for WooCommerce

Coupon Generator for WooCommerce- Best WordPress Coupon Plugins


Coupon Generator for WooCommerce is a WordPress coupon code generator plugin that is designed to provide a unique coupon experience for your customers. It generates exclusive coupon codes, fostering a sense of exclusivity and encouraging brand loyalty.

Key Features

  • Unique Coupon Codes: Generate individualized coupon codes for personalized discounts.
  • Expiry Dates: Set expiration dates for coupons, creating a sense of urgency.
  • Easy Management: Effortlessly manage and track coupon usage.

Unique Features: The plugin’s focus on creating special coupon codes adds a layer of exclusivity to your coupon campaigns, appealing to customers seeking personalized offers.


  • Individualized coupon codes
  • Expiry dates for urgency
  • Simplified coupon management


  • Limited advanced features
  • May not cater to complex coupon strategies

Pricing: The Plugin is free of cost.

5. Coupon Creator

Coupon Creator- Best WordPress Coupon Plugins


Coupon Creator WordPress plugin is a straightforward plugin that allows you to craft visually appealing coupons for your customers. While it doesn’t boast an array of advanced features, it excels at creating eye-catching coupon displays.

Key Features

  • Visual Coupon Creation: Design visually appealing coupons without technical expertise.
  • Basic Customization: Customize colors, fonts, and other design elements.
  • Easy Display: Display coupons on your website with ease.

Unique Features: Coupon Creator’s simplicity and focus on visual design make it a suitable choice for businesses looking to present coupons in an attractive manner.


  • Simple coupon creation
  • Visual appeal for customers
  • User-friendly design


  • Limited advanced features
  • Might not cater to intricate coupon strategies

Pricing: Starting from $34/year for a single site starter license. And for a business license, it’s $99/year.

6. Discount Rules for WooCommerce

Discount Rules for WooCommerce- Best WordPress Coupon Plugins


Discount Rules for WooCommerce stands out for its ability to create complex discount structures. This plugin is designed to provide advanced pricing strategies and encourage higher-order values through strategic discounts.

Key Features

  • Tiered Discounts: Set up discounts based on quantity thresholds for larger orders.
  • Bundle Offers: Create enticing bundle deals by combining products and applying discounts.
  • Category-Based Discounts: Apply discounts to specific product categories to boost sales.
  • Dynamic Pricing: Adjust prices dynamically based on various conditions.

Unique Features: The plugin’s focus on tiered discounts and bundle offers makes it an excellent choice for businesses aiming to incentivize larger purchases through creative discount structures.


  • Advanced discount structures
  • Tiered discounts for bulk orders
  • Category-based discounts for targeted campaigns
  • Dynamic pricing for personalized discounts


  • The learning curve for complex setups
  • Maybe overwhelming for beginners

Pricing: Starting from $69/year for a single site. And offers different tiers for multiple sites.

7. WooCommerce Extended Coupon Features

WooCommerce Extended Coupon- Best WordPress Coupon Plugins


WooCommerce Extended Coupon Features is tailored for businesses that use WooCommerce and require an extension to its existing coupon capabilities. This plugin adds more options and flexibility to your coupon strategy.

Key Features

  • Minimum and Maximum Spend: Set spending thresholds for coupons to be applicable.
  • Role-Based Coupons: Offer exclusive discounts to specific customer roles.
  • Free Products with Purchase: Include free products when specific conditions are met.
  • Usage Limits: Limit coupon usage to specific customers or quantities.

Unique Features: The plugin’s focus on extending WooCommerce’s coupon features, especially the role-based coupons and minimum/maximum spend options, makes it valuable for businesses looking to customize coupon offerings.


  • Extends WooCommerce’s coupon capabilities
  • Minimum and maximum spending options
  • Role-based coupons for targeted offers
  • Additional features for enhanced flexibility


  • Familiarity with WooCommerce required
  • Maybe less suitable for non-WooCommerce users

Pricing: This is a free plugin. It also offers Pro version starting at $35.

8. WooCommerce Smart Coupons

WooCommerce Smart Coupons- Best WordPress Coupon Plugins


WooCommerce Smart Coupons introduces a range of features that go beyond basic coupon management. It offers store credit, gift certificates, and more to create a versatile coupon solution for WooCommerce users.

Key Features

  • Store Credit and Gift Certificates: Offer store credit and gift certificates as rewards or gifts.
  • Linkable Coupons: Generate unique URLs that automatically apply coupons, enhancing user experience.
  • Automatic Coupon Issuance: Automate coupon distribution based on specific conditions.
  • Coupon Gifting: Allow customers to send coupons as gifts to friends and family.

Unique Features: The ability to provide store credit and gift certificates sets WooCommerce Smart Coupons apart, offering a more comprehensive coupon experience for both customers and store owners.


  • Store credit and gift certificates
  • Linkable coupons for seamless application
  • Automatic coupon issuance for convenience
  • Coupon gifting for enhanced user experience


  • The learning curve for full utilization
  • Some features are reserved for premium versions

Pricing: Starting from $10.75/month, which is billed at $129/year.

9. WP Coupons and Deals

WP Coupons and Deals- Best WordPress Coupon Plugins


WP Coupons and Deals is a user-friendly plugin that focuses on simplicity and appealing coupon displays. It’s an excellent choice for businesses aiming to present coupons in an attractive and straightforward manner.

Key Features

  • Coupon Styling: Design visually appealing coupons that catch your customers’ attention.
  • Easy Display: Display coupons on your website in a visually pleasing way.
  • Expiry Dates: Set expiration dates to create urgency and encourage quicker conversions.

Unique Features: WP Coupons and Deals stand out for its emphasis on coupon aesthetics and the ability to display coupons in an appealing format on your website.


  • Simple coupon creation
  • Visually appealing coupon displays
  • User-friendly design for easy setup


  • Limited advanced features
  • May not cater to complex coupon strategies

Pricing: Starting from $39/year for one site and $99/year for unlimited sites.

10. Coupons Pro for WooCommerce

Coupons Pro for WooCommerce- Best WordPress Coupon Plugins


Coupons Pro for WooCommerce aims to enhance your WooCommerce store’s coupon capabilities by introducing advanced features such as coupon URLs and countdown timers.

Key Features

  • Coupon URLs: Generate unique URLs that automatically apply coupons when clicked.
  • Countdown Timers: Add urgency by displaying countdown timers on coupon pages.
  • Advanced Coupon Types: Create a wide range of coupon types for diverse campaigns.

Unique Features: The emphasis on coupon URLs and countdown timers sets Coupons Pro for WooCommerce apart, providing advanced tools for driving conversions.


Advanced coupon features

  • Coupon URLs for seamless application
  • Countdown timers for urgency
  • Wide range of coupon types


  • The learning curve for mastering advanced features
  • Might require time to explore all capabilities

Pricing: Starting from $6.59/month and billed annually at $79/year

11. SellKit’s Smart Coupon

SellKit's Smart Coupon- Best WordPress Coupon Plugins


SellKit’s Smart Coupon offers a comprehensive coupon solution with features such as gift cards, automatic coupon generation, and customization options.

Key Features

  • Gift Cards: Provide gift cards as rewards or special offers to customers.
  • Automatic Coupon Generation: Automatically generate coupons based on specific conditions.
  • Customization: Customize coupon designs and conditions for targeted campaigns.

Unique Features: The inclusion of gift cards and automatic coupon generation makes SellKit’s Smart Coupon a versatile tool for managing and optimizing coupon campaigns.


  • Comprehensive coupon solution
  • Gift cards for customer rewards
  • Automatic coupon generation for convenience
  • Customization options for targeted campaigns


  • The learning curve for utilizing all advanced features
  • May overwhelm beginners

Pricing: Starting from $59/year for standard plan and $199/year for pro version.

12. Ultimate Coupons for WooCommerce Free

Ultimate Coupons for WooCommerce Free- Best WordPress Coupon Plugins


Ultimate Coupons for WooCommerce Free is a plugin that enhances your WooCommerce store’s coupon capabilities by offering various types of discounts.

Key Features

  • Variety of Discounts: Offers a range of coupon types, from percentage discounts to BOGO deals.
  • Customizable: Customize coupon details such as discount amounts and expiry dates.

Unique Features: Ultimate Coupons for WooCommerce Free focuses on providing a variety of discount options making it suitable for businesses aiming to diversify their coupon strategy.


  • Diverse coupon options
  • Customizable coupon details


  • Limited advanced features.
  • May not cater to complex coupon strategies.

Pricing: It is a free plugin.

✨💡 Learn How to Create Coupon Code in WordPress 💡✨

Comparison and Analysis

Consider your specific needs and preferences when choosing a plugin. For advanced features, options like ShopEngine’s Advanced Coupon Module, Advanced Coupons, and Smart Coupons for WooCommerce Features are excellent choices.

Plugin NameUser-Friendly InterfaceCustomization FlexibilityPerformanceSecurity & Updates
ShopEngine’s Advanced Coupon ModuleYesYesFastRegular
Advanced CouponsYesYesGood Regular
Smart Coupons for WooCommerceYesYesGood Regular
Coupon Generator for WooCommerceYesModerateGoodRegular
Coupon CreatorYesLimitedModerateRegular
Discount Rules for WooCommerceModerateYesGoodRegular
WooCommerce Extended Coupon FeaturesModerateYesGoodRegular
WooCommerce Smart CouponsYesYesGoodRegular
WP Coupons and DealsYesLimitedModerateRegular
Coupons Pro for WooCommerceModerateYes GoodRegular
SellKit’s Smart CouponYesYesGoodRegular
Ultimate Coupons for WooCommerce FreeYesLimitedModerateRegular

Best Practices for Coupon Campaigns

To make the most of your coupon campaigns, consider the following best practices:

  • Targeting the Right Audience: Analyze customer data to offer personalized discounts that resonate with specific segments.
  • Utilizing Various Coupon Types: Experiment with different types of coupons, such as percentage discounts, fixed discounts, buy-one-get-one, or free shipping.
  • Implementing Expiry Dates and Usage Limits: Create a sense of urgency and scarcity by setting expiry dates and limits on coupon usage.
  • Monitoring and Analyzing Coupon Performance: Review data on a regular basis to see which coupons are generating the greatest conversions. Which allows you to fine-tune your strategy.

Wrap Up

Coupons can be your e-commerce secret weapon, generating sales and encouraging consumer loyalty. You can use the power of discounts to enhance conversions and create a more engaging shopping experience for your consumers with the help of these 12 WordPress coupon plugins. So, choose the plugin that best meets your demands, put best practices in place, and watch your online store grow efficiently.

ShopEngine CTA banner gif- Best WordPress Coupon Plugins


Leave a Reply

Your email address will not be published. Required fields are marked *