CMS Market Share in 2025: All Latest Trends, Statistics, and Insights

CMS market reflects a dynamic shift towards flexibility, performance, and user satisfaction. As of now, 68.7% of all websites are now powered by CMS whereas WordPress, an open source content management system holds the majority of share.

However, other CMSs too own a significant percentage of the market. Still, WordPress stays ahead of all CMSs due to its user-friendliness, open source system, and affordability.

In this blog, we will break down the latest insights of the CMS market share highlighting which platform is leading the industry and what trends are bringing change.

What is CMS?

A CMS, short form for Content Management System, allows you to create, edit, publish, and manage content on websites without having specialized coding knowledge. Popular content management tools like WordPress, Shopify, Wix, Squarespace, etc. provide user-friendly interfaces to manage content easily and effortlessly.

Top CMS platforms and their market share

As of early 2025, over 1.88 billion websites are live whereas the number of websites using CMS reaches 80 million.

WordPress, Shopify, Wix, and Squarespace are the most popular content management systems. They hold the majority of market share in the CMS landscape. However, WordPress alone reigns the one third of the CMS industry which clearly denotes its smooth UI and UX compared to the other content management platforms.

WordPress 

• WordPress is a leading CMS platform that powers over 43.6% of websites online.
• WordPress.org dominates the CMS industry, owning 68% of global market share in 2024.
• As of 2024, more than 835 million sites are built with WordPress.
• The USA holds the largest market share.
• WooCommerce and Elementor respectively lead 20.3% and 17.8% market share in 2024.
• WordPress.org facilitates users with 59k plugins and 13k themes.
• The websites of CNN, Forbes, The White House, Sony, eBay, etc. are powered by WordPress.
• According to the data of Builtwith, 29.65% of the top 100k websites use WordPress.

Shopify

• Shopify leads 6.7% of the global CMS market. (Shoptrial)
• As of 2024, Shopify holds 10.56% of the market share in the global software market. (Statista)
• The survey in January 2025 states that 30% of websites are powered by Shopify in the US eCommerce software market. (Shoptrial)
• In the United Kingdom, the percentage of Shopify’s market share is 23%. (Shoptrial)
• Shopify powers over 29% of eCommerce websites worldwide. (Shoptrial)
• The percentage of Shopify website users in the top 100k is 3.16%. (Builtwith)
• 5.17 million websites use Shopify and the revenue in the first three quarters of 2024 is $6.17 billion. (Demandsage)

Wix

• Wix dominates 4.8% of the global CMS market in February 2025. (w3techs)
• Worldwide approximately 8 million websites are built with Wix. (Wix)
• Over 1.1 million websites use Wix in the USA. (Builtwith)
• The Wix users in the top 100k websites is only 0.5%.

Squarespace

• As of February 2025, Squarespace holds 3.2% of the Global CMS market. (w3techs)
• Approximately 4.4 million live websites are run by Squarespace in the USA. And this number is 248474 in UK. (Builtwith)
• Squarespace consumes 12% of eCommerce platform market share. (Builtwith)
• Only 1.06% of top 100K high ranking websites use Squarespace. (Builtwith)
• Squarespace holds the fourth position after WordPress, Shopify, and Wix.
• Squarespace earned 1.01 billion revenue in 2023 that states 12% of increase than 2022. (Sitebuilderreport)

BigCommerce

• BigCommerce holds 1% of global eCommerce market share in 2025. (Statista)
• Its revenue from the subscription business is around $230 million in January 2025. (Statista)
• Approximately 41776 websites are powered by BigCommerce in Jan 2025. (Builtwith)
• The annual revenue of BigCommerce is increased by $150 million from 2020 to 2023. (Statista)

Drupal & Joomla

• Drupal leads 1.2% of global CMS market share in 2025. (w3techs)
• 5.8% of high ranking 100k websites are built with Drupal. (cminds)
• Over 47203 websites will be run by Drupal in 2025. (Builtwith)
• Joomla holds 2.4% of global CMS market share in 2025. (w3techs)
• Over 919707 websites are using Joomla.
• In 100k websites the Joomla users is 1.43%.
• Its annual revenue is 38.01% in 2024. (GETLATKA)

Headless CMS

• The headless CMS market share is $0.86 billion in 2024. (Business Research Insights)
• The market share is estimated to reach $4.59 billion by 2033. (Business Research Insights)
• Over 13k websites are powered by headless CMS in 2025. (Builtwith)

CMS market trends and future growth

• CMS platforms are bringing integrations with AI and automation tools for swift content creation, search engine optimization, and personalization.
• The demand for multilingual support is increasing rapidly for the fast business expansion in the global market.
• The adoption of headless CMS is continuously rising.
• With the increase in mobile users, top CMS platforms are now focusing on mobile first development to make content available for every user.
• The popularity of open-source CMS platform is also at peak, such as WordPress, Joomla, Drupal, etc. due to their minimal costs.
• The CMS market size is predicted to reach $45.71 billion by 2030. (MordorIntelligence)
• North America is estimated to be the fastest and largest growing market in the CMS industry.

Wrapping up

So, here you go. All the notable data related to CMS market share have already been revealed. These statistics are testament to vast WordPress adaptability while other platforms like Shopify, Wix, Squarespace, BigCommerce, Drupal, Joomla, etc. also curve out their own niches. Besides, the growing adoption of headless CMS is quite appreciated.

Further, this blog also highlighted the ongoing CMS market trends and future growth which is crucial to stay updated with all essential digital statistics.