How to Create a Gamified Popup in WordPress 

Learn how gamified popups can attract and drive conversions on your WordPress website. PopupKit lets you do the work with ease.

• Install PopupKit from WordPress
• Choose Gamified Popup Templates like Spin the Wheel
• Customize the template
• Customize the Wheel
• Edit the Wheel sections as you wish
• Add the coupons
• Set frequency and display rules
• Save and Publish

Creating a Gamified Popup in WordPress CMS is a great way to increase engagement for site visitors. Unlike other popup styles, gamification popups offer more animation and customization features. However, knowing basic UX principles and using the right tool to customize the campaigns is extremely important. 

Here, I’ll show you how you can easily and efficiently create a gamified popup in WordPress, using a Gutenberg popup-builder, PopupKit. The tool will help you create, customize, set, and analyze a gamification popup. Let’s start.  

How to Create a Gamified Popup with PopupKit

Creating a gamified popup can be a fun process itself. Using a tool like PopupKit in WordPress makes it easy and smooth to create popups. 

The spin-the-wheel is a well-known gamified popup. It presents visitors with a fortune wheel divided into prize segments (various discount percentages, free gifts). Users enter their email and click a button to spin the wheel, which then randomly lands on one of the prizes. The thrill of uncertainty (“Will I win 20% off or maybe the grand prize?”) makes this format highly engaging.

Let’s see how you can design and customize a gamified spin-wheel popup using Kit pop-up in WordPress:

Install and Activate PopupKit: 

In your WordPress dashboard, go to Plug-ins > Adicionar novo and search for “PopupKit.” Install and activate the Kit pop-up plugin. Once activated, you are ready to use it via the Gutenberg block editor.

There are both free and pro options. With the free version, users can just create a popup. With the pro version, they can check the campaign details, analytics, work with integrated apps, and more.

Launch the PopupKit Editor: 

After activation, you’ll see a new Kit pop-up menu in your WordPress dashboard. Click on Kit pop-up e vá para o Campaigns section. Then click the “Choose from Templates” button (or go to the Modelos sub-menu) to start creating a new popup. 

Please also note that, you can start from scratch also and then create one with the ready Gutenberg blocks on the WP editor. 

PopupKit comes with many pre-designed popup templates for different purposes (newsletter signups, announcements, etc.), including gamified popup designs.

Select a Gamified Popup Template: 

In the template library, filter or browse for gamification templates. PopupKit offers ready-made designs for popups like spin-to-win discount wheels, sometimes labeled “Coupon Wheel”. For this example, choose a “Spin to Win” wheel template (or any fun game-style template you prefer). 

Clique Visualização to see it in action, then click “Use Template” to import it into the PopupKit editor. Give your campaign a name when prompted and proceed to the editing screen.

Customize the Content: 

Now the real fun begins, customizing your gamified popup. PopupKit’s editor lets you modify everything with drag-and-drop blocks and sidebar settings. You can edit the text like change the headline to something enticing and adjust colors or images to match your branding. 

More importantly, configure the wheel settings. You can define the prizes on each wheel segment (e.g. “10% Off”, “Free Shipping”, “Try Again”) and set the probability of winning each prize. 

All of this is done with a visual interface. No coding needed! so you can tweak prize quantities, odds of winning, and design elements with just a few clicks. However, make sure the rewards you offer are appealing enough to motivate visitors and increase conversions.

Set Display Rules and Triggers: 

Next, decide when e where your gamified popup should appear. PopupKit allows granular targeting and trigger options to optimize the popup’s timing. 

For example, you might show the wheel on page load or after a visitor spends 10 seconds on your site. Or use an exit-intent trigger so the game pops up when the user’s mouse moves to close the page. 

You can also target specific pages or audiences; for instance, show the popup only on your homepage or only to new visitors. Also set a frequency cap so the same user isn’t bombarded with the game every visit.  Like, show it once per user or once per week, to keep it special).

Preview, Test, and Publish: 

Before publishing, use PopupKit’s preview feature to test the gamified popup. Ensure that the interactive elements work properly. For a wheel, test that it spins and lands on a prize, and that any coupon codes or signup forms are functioning. 

Check the design on mobile devices as well, since responsiveness is key for a good user experience. Once everything looks good, click Publicar (or Salvar and enable the campaign). Your gamified popup is now active on your site! 

Monitor it on your live site to verify it triggers at the right time and captures emails or leads correctly. PopupKit even provides an analytics dashboard to track views and conversions of your popup, so you can see how many people are playing and signing up.

Gamified Popups and WooCommerce

You can also enjoy gamified popups with WooCommerce. Gamified popups WooCommerce-ready. You can run spin-the-wheel or other game campaigns across your store, target product, cart, and checkout pages, and even reference WooCommerce data like product names, prices, and stock.  This helps you personalize the offer. 

You also get WooCommerce-specific triggers. For example, you can show an exit-intent popup on the cart to reduce leaving of use. Your gamified discounts and lead captures happen right inside the shopping flow.

Setting Winning Percentage with Gamified Popup

Offering different win percentages via coupon codes helps visitors try out different options. With PopupKit, the process is very easy.

First, select the wheel on the template, and go to Block > Manage Wheel Sections.

Once you open the feature, you will get the options to set the winning percentage, set a label to the discount offers, add the coupon code, change the background color, and even prevent visitors from winning certain discount offers.

Why Gamification Popups Are Effective for Lead Generation

Gamified popups offer effective lead gen solutions because they use basic human psychology to boost conversions. These create engagement and help the user stay absorbed in the moment.

Grabbing and holding user attention

A standard static popup can be easy to ignore or close. But if you add a game element, it becomes hard to resist. The promise of playing (and potentially winning something) naturally draws people in. 

Visitors spend more time interacting with the popup, which increases the chances they’ll complete the desired action (like submitting their email).

Reward Motivation 

Gamification introduces an element of reward psychology. The user feels they have a chance to gain something of value This taps into excitement and FOMO (fear of missing out). 

For example, a spin-to-win popup typically offers a chance at a prize, which can be more enticing than a simple “Sign up for our newsletter” task. Because the user could win a discount or gift, they’re more willing to share their contact details as the “entry ticket” to play.

Creating Memorable Experiences

Proper Gamified popups can make your brand more memorable. A playful popup stands out from a plethora of dull email forms, giving users a small moment of joy on your site. This positive interaction increases immediate conversions and also improves brand perception 

In terms of lead generation, being memorable and unique helps you attract and retain more subscribers in the long run.

Higher engagement, More data and leads 

By engaging users through gamification, you often get more participation than with a regular popup. More visitors clicking and playing means more opportunities to capture emails. 

For example, a well-crafted wheel-of-fortune popup can noticeably up the percentage of visitors who opt in, compared to a normal signup box. Additionally, some gamified popups, like quizzes or surveys, can collect extra data about user preferences while still feeling fun. 

Gamification popups convert better and can provide more value per lead.

Major Challenges of Creating Gamified Popups

While gamified popups can get you great results, they also come with some challenges and pitfalls to keep in mind. Here are the major issues you might encounter when creating a gamified popup:

Designing an appealing yet not annoying experience: 

You must ensure you do not blur the line between fun and annoying. A poorly designed gamified popup can frustrate users instead of delighting them. To avoid this, ensure your popup has a clear close button and set sensible frequency caps. 

Keep the design clean and on-brand; too much clutter or aggressive animations can turn people off. Always test the popup UX on desktop and mobile to make sure it’s smooth and not intrusive.

Choosing the right incentive: 

Gamified or not, a popup won’t convert if the incentive isn’t attractive. One challenge is deciding what prizes or rewards to offer and balancing the odds. If the reward is too trivial (e.g. “Win a 1% discount”), users may not bother playing. On the other hand, giving away something too large too often could hurt your margins. 

The key is to offer rewards that your audience values like a solid discount, free shipping, valuable newsletters, or a small freebie, and make sure it feels “worth it”. Also, be transparent enough that users trust your offer. 

For example, if everyone wins the same 10% coupon, they’ll catch on. It can actually help to include some “no win” or “try again” slices to maintain credibility, while still ensuring most players get something worthwhile.

Technical integration and data capture: 

Creating the popup is one part; ensuring it leads flow to the right place is another. A challenge for beginners is ensuring that once a user enters their email or other info in the gamified popup, that data is correctly captured and added to your email list.

Maintaining balance and fairness: 

Gamified popups have an element of chance or user input, so you’ll want to customize them carefully. A challenge here is getting the balance right between making it winnable but not giving away too much. 

If every player wins the top prize, you might devalue your offer; if nobody ever wins anything good, users will feel it’s a scam. Use the plugin’s settings to strike a fair balance. Test the campaign multiple times yourself to see the outcomes.

Measuring success and optimizing: 

Another thing you must be careful of is hat your first gamified popup might not convert immediately. You’ll need to monitor its performance and possibly modify it. Challenges like low initial conversion or high bounce rates can happen if some element isn’t resonating (maybe the design, the copy, or the offer). 

Use tools like PopupKit with indepth analytics to see how many people view the popup vs. play vs. convert. If the numbers aren’t as high as expected, make some edits. 

• Try a different headline, 
• use a more enticing graphic, 
• Write a more engaging copy
• or adjust the trigger timing.

Perguntas frequentes

Summing Up

“Spin-the-wheel” type gamified popups bring a fresh twist to search marketing. Using a tool like PopupKit to create a gamified popup, you can turn a routine signup form into an engaging experience that visitors actually aproveitar interacting with. 

For marketers and SMB owners, gamified popups can be a powerful tool in the lead generation toolkit. When executed well, they capture attention, motivate users to opt in, and leave a positive impression of your brand. Boosting conversion. 

With a bit of creativity and the right plugin features, even a beginner can launch an interactive popup campaign that delights visitors and drives conversions.

Now it’s your turn to give it a try; brainstorm a fun idea (wheel, scratch card, quiz, you name it), set it up with PopupKit, and watch how a little gamification can level up your lead generation!