Black Friday Website Design: 10 Tips to Skyrocket Sales

The shopping rush from Black Friday to Cyber ​​Monday presents a golden opportunity for online businesses to skyrocket their sales.  In fact, shoppers spent around $74.4 billion during last year’s mega sales season, proving just how powerful this period can be.

So, you never want to miss this massive shopping moment! 

And to make the most of it, your main focus should be on your landing page design,  the heart of your Black Friday and Cyber Monday campaign. It’s not just about creating a visually appealing page; it’s about optimizing every design element to drive conversions.

In this guide, we’ll walk you through the best Black Friday website design tips to help you capture attention and boost sales. Plus, you’ll learn proven strategies to organize a high-converting Black Friday and Cyber Monday campaign that maximizes your revenue during the year’s biggest shopping season.

Black Friday Website Design Tips: Enjoy a High-converting Campaign

When designing a high-impact website during sale season like Black Friday & Cyber Monday, you should focus on these three critical areas:

1. SEO-optimize your website to rank higher in search results and attract maximum traffic.
2. Eliminate friction so visitors enjoy a smooth, fast, and seamless browsing experience.
3. Guide visitors directly to your BFCM offers with clear navigation and compelling CTAs.

Working on these areas ensures you welcome your visitors effectively and help them find the best Black Friday and Cyber Monday deals they’re searching for.

And, to meet these goals, I am outlining some of the most important design tips to convert BFCM deal hunters into your lifelong customers. 

Create a Dedicated Landing Page for Black Friday Deals

First things first, no matter your niche or industry, if you’re running a Black Friday and Cyber Monday (BFCM) campaign, you need to create a dedicated landing page. This page allows you to showcase all your deals in one place with a clear message, cohesive branding, and a festive design.

A well-designed BFCM landing page focuses on bold typography, high-contrast visuals, strong color palettes, trendy animations, and prominent CTAs, all crafted to spark excitement and create a sense of FOMO among visitors.

With a dedicated landing page, you can better target your BFCM audience. Whether shoppers land from search results, social media, ads, or email campaigns, you’ll be able to engage them directly and guide them toward conversion, something your general homepage can’t always achieve.

Another key benefit is that, as you fill the page with BFCM-focused visuals, copy, and optimized CTAs, you’re also improving its SEO performance, helping your offers rank better for seasonal search queries and attract even more potential buyers.

Now that you know the importance of a dedicated BFCM landing page, designing one doesn’t have to be a daunting task. Especially if you’re a WordPress user. With a page builder like ElementsKit, you can choose from pre-built Black Friday and Cyber Monday templates and launch your page in just minutes

Then, you can simply customize it using the drag-and-drop editor, and you’ll have a stunning, high-converting landing page ready, with zero coding required. 

If you have a Gutenberg-based website, then you can go for GutenKit. It allows you to do everything that you can do with a conventional page builder.

Check this: how to create a high-converting Black Friday & Cyber Monday landing page tutorial to see a real workaround. 

Use Eye-Catching Hero Banners

Black Friday Hero Banner is a part of your landing page, but I want to discuss it a bit further. Since this part carries a greater weight in terms of making the first impression and conversions. You need to design the BFCM hero banner with strong design elements to reflect the urgency and excitement. 

For example, the image below showcases a hero section. You can easily create this type of attractive hero section using the ElementsKit Elementor addon. It supports you with amazing advanced design elements like Fancy Animated Text, Heading, CTA, and Countdown Timer. These are drag-and-drop widgets with endless customizations. 

And, these same elements are available in Gutenberg blok form with GutenKit. 

The discount percentage should be highlighted and supported with phrases like “Limited Time Only" eller "Flash Sale”. If you display multiple BFCM offers, highlight the most cost-effective offers first in the hero section. You can also use phrases like “Op til” to make your deals more appealing while maintaining transparency. And, don’t fear applying motion graphics or sliders for extra visual appeal.

Build Hype Early with a “Coming Soon” Page

You can capitalize on your existing organic traffic on your website. Many of them are already planning to purchase or renew services during BFCM deals. Thus, you should alert them that exciting BFCM offers are on the way.

To do this, you can create a Coming Soon page with a countdown timer or n email signup form to collect visitors’ email. So, you can notify them when your BFCM deals go live. You can also add BFCM Coming Soon banners to your most-visited pages to build hype.

This early announcement not only keeps your audience engaged but also gives you a competitive edge by generating buzz before the big sale even begins.

Boost Sales with Engaging Popups

We all know popups are the most effective marketing tools to capture attention and drive instant action during any sale seasons like Black Friday & Cyber Monday. But you have to use well-timed or exit-intent popups to offer exclusive discounts. And, you can create a whole dynamic experience with gamified popups, which can turn your hesitant visitors into active shoppers.  

And, when it comes to well-crafted popups in WordPress, a popup builder like PopupKit works best. You can easily use its pre-made templates. Simply choose one according to your campaign type, then modify it to your liking and set the right trigger option to show the right popup at the right moment.

During the BFCM campaign, losing visitors means revenue slips away. So, you need to be aware of every moment. PopupKit helps you to push your traffic in every stage of their user journey. For instance, if you’re offering massive BFCM discounts, you can grab attention instantly with a full-screen popup. You can also trigger popups based on user behavior, like when visitors scroll, stay inactive, slide in, use a floating bar, or attempt to exit your site.  

PopupKit even lets you display popups when visitors click on specific elements. So, set up your BFCM popup campaign and monitor its real-time performance to maximize engagement and conversions.

Drive Urgency with Countdown Timers and Stock Alerts

Looking for instant sales in this Black Friday season? Then, you have to create FOMO. And the best way to do this is to show a nedtællingstimer. Showing this element on your banners, landing page, product pages, floating bars, etc, triggers a sense of urgency among visitors and drives conversions easily. 

Similarly, you can also show low stock alerts like “Only 3 left!” to create a sense of scarcity among shoppers.

Craft Clear, Action-Driven CTAs

Your call-to-action (CTA) buttons are where conversions happen, so make every word count. Use strong, action-oriented phrases like “Få fat i aftalen,” “Shop Now,” or “Claim 50%Off." 

And, when it comes to CTA design, ensure these buttons stand out visually with bold colors and are placed strategically across your landing page. Like, you should display a strong CTA option in your hero section. A clear, persuasive CTA guides users seamlessly from browsing to buying. Further, you can add a festive CTA in your regular pricing page, highlighting the extra discounts you’re giving in the BFCM.

Here’s a list of CTA text that you can use for BFCM campaign:

• Unlock 50% Off Now
• Reveal My Discount
• Get My BFCM Deal
• Apply Discount Instantly
• Claim Your Exclusive Offer
• Save Up to 70% — Shop Now
• Redeem My Black Friday Savings
• Upgrade Your Setup for Less
• Transform Your Website Today
• Boost Your Business with This Deal
• Get Premium Features for Half Price
• Level Up Your Workflow Now
• Unlock Pro Tools – Pay Less
• Enhance Your Experience – Start Saving

Streamline Checkout for Faster Conversions

Remember that your competitors also come out with some amazing discounts. So Black Friday shoppers are always in a hurry. This is why your website should have a seamless and hassle-free checkout process.

At least for this sale season, you should reduce unnecessary form fields and enable guest checkout. Also, offer a variety of payment methods and make sure to include all the popular options your customers prefer.

An effective revenue booster tactic here is applying the upsell and cross-sell strategy. Show related products in the checkout to increase the average order value.  

Another best practice is enabling quick checkout; this process allows shoppers to skip the cart page. Visitors experience a one-click process to checkout with a popup window. Thus, the abandoned cart rate reduces significantly. If you want to enable this smart checkout process in your WooCommerce website, you can use the ShopEngine Quick Checkout module. This plugin will help you optimize the entire checkout process.

Highlight Coupon Codes for Instant Visibility

Visitors generally land on your sales or product page and look for the Black Friday coupon code. Further, if you own a popular brand or product, shoppers will directly search for your brand keyword, like the “Wpmet Bundle coupon code”. So, you should optimize the visibility of the coupon code throughout your page. Doing this, your coupon code will appear in the AI overview or the Featured Snippet of SERP. This is why you, display them on banners, popups, or the checkout page, so both customers and search engines can easily access them.

But the most recommended practice is to enable auto-apply codes for a frictionless experience. Having this process keeps shoppers excited and motivated to complete their purchases.

Keep Deals Visible with a Persistent Floating Bar

A floating bar is a simple yet powerful way to keep your top deals and countdown timers always in view. It follows users as they scroll, reminding them of active discounts, shipping progress, or limited-time offers. This constant visibility keeps the BFCM sale top of mind and drives shoppers to directly check out without bothering them.

To design a fully responsive floating bar and trigger it at the right moment, you can take the help of the PopupKit plugin. It has dedicated pre-designed templates for floating bar popups. And, you can easily customize the popup from a drag-and-drop builder interface. Thus, you won’t need any technical skill to set colors, text, CTAs, and animation effects to match your brand.

Make Deal Page Fully Responsive & Test Before Going Live!

The BFCM is a limited-time campaign, and shoppers usually remain in a rush. Most shoppers browse from their mobile devices during this time. That’s why ensuring your site is fully mobile-friendly is more crucial than ever. A smooth user experience also depends on page speed, so optimize your BFCM deal page in every possible way.

Test every element like CTAs, popups, floating bars, and countdown timers to make sure they display and function perfectly on smaller screens. Before making your landing page live, run a complete test purchase using your BFCM coupon code. Do this multiple times throughout the campaign to ensure everything works smoothly and you don’t lose revenue due to technical glitches. Also, verify that discounts apply correctly, CTAs lead to the right pages, and site navigation functions flawlessly.

Special Black Friday Tips For E-Commerce Websites

If you’re managing an eCommerce store, here are some proven best practices to help you fully optimize your website for the BFCM sales season.

• Plan Your BFCM Campaign Earlier. Set your BFCM discounts and offers early so you can finalize your design faster and promote your Black Friday deals more effectively across all channels.

• Sow Free Shipping Progress Bars. To stay ahead of the competition during BFCM, you can offer free shipping to convert visitors more quickly. And, a progress bar to indicate how close they are to earning free shipping.

• Promote Up-sells & Cross-sells: There is a great opportunity to increase your average order value at BFCM. Customers have enough cash to cover their BFCM budget. This is why promoting up-sells and cross-sells effectively can increase your revenue.

• Create Purchase Intent with Wishlists. Allow visitors to save products for later, so you can easily re-engage them when the sale goes live.

• Analyze Last Year’s Black Friday Sales Data. If you have access to the previous year’s Black Friday data, use it to identify your top customer personas, best-selling products, and refine your overall campaign strategy for better results.

• Offer Faster Shipping Options. Providing express or same-day delivery can help you attract genuine buyers in the last minutes and stay ahead of your competitors.

• Multiple Payment Options. Make your site customer-friendly by including multiple payment methods: credit cards, PayPal, and digital wallets, for a faster and convenient checkout process for everyone.

Pro Tips For Black Friday Preparation

Now, whatever website you’ve, here are some pro tips to Skyrocket Sales in this Black Friday season: 

Diverse Black Friday Marketing Strategy
To reach your target audience effectively, adopt a diverse Black Friday marketing strategy that leverages multiple channels, including email, social media, paid ads, YouTube, influencer partnerships, and listings on third-party deal or product pages related to your niche. You should follow the Omnichannel marketing strategy.

Partner with Other Brands for Joint Promotions
A powerful way to expand your brand reach and attract new customers is by collaborating with other brands. This can include featuring your products on their listings pages, promoting through their email campaigns, and gaining visibility within their social media communities.

Optimize Performance to Handle Traffic Peaks
Many customers wait for the BFCM season to grab their desired products at big discounts, leading to a sudden surge in traffic. So, make sure your website is well-prepared to handle the heavy traffic load and prevent crashes during peak sale hours.

Simplify the Navigation
Since you’ll be welcoming a good amount of visitors during BFCM, it’s the perfect time to refine your site navigation. Identify and remove any friction points, and use heatmaps to link important pages to the most-clicked menu items. 

Website Security: Safeguard Your Store for the Big Day
Review your current security setup or implement new measures to protect your site from potential cyberattacks and online threats. Regularly back up your website, and ensure customer data and transactions are secured with SSL certificates.

Offer Discounts When Cross-Selling and Upselling
If you have cross-selling and upselling strategies to boost revenue in this BFCM, consider giving offers or discounts to lure your customers.

Use Videos to Showcase Your Deals
Everyone knows video content is the best way to connect. Create promotional videos or shorts to highlight offers to grab attention easily.

Run an Email Campaign Leading Up to Black Friday
Design a dedicated email campaign ahead of Black Friday using your existing subscriber list. Send teaser emails to build anticipation and offer exclusive deals to loyal customers to drive early engagement and conversions.

Social Media Branding
Social media platforms are great spaces to build hype and consistently promote your BFCM deals. Add BFCM-related visuals like images, reels, videos, and other creative content types with salesy captions.

Afslut!

Black Friday and Cyber Monday bring one of the biggest opportunities of the year to boost your online sales. But not everyone can make the best of this revenue-boosting season. Actually, success depends on how well your website is designed to convert. 

From creating a dedicated landing page and adding urgency with a countdown timer to simplifying checkout and highlighting huge offers, each section and its design drive revenue. Keep your shopper engaged from the very moment they land on your site.

So, follow the design tips into action and make your Black Friday website the ultimate sales magnet this season.