How to Show Popups in Specific Pages or Categories [Detailed Guide]

Not every visitor should see the same popup.

Someone browsing your pricing page is more likely to convert than someone reading a general blog post. Likewise, users checking a specific product category have a stronger purchase intent than those simply visiting the homepage.

That’s why page-specific and category-specific popups are so powerful. They help you target only relevant users, promote the right message at the right time, and capture quality leads where intent is high. 

In this detailed guide, we’ll show you how to show popups only in specific pages or categories using PopupKit.

How to Show Popups in Specific Pages or Categories

Before we start, let’s set the goal crystal clear. For example:

Pre-requisites

Before creating a targeted popup, confirm that:

• You are using a WordPress website or any type of website will do.
• You have a popup builder plugin installed and activated. In this tutorial, we’ll use PopupKit.
• You already have pages, posts, and/or product categories created
  

If you are using WooCommerce, make sure product categories are enabled so that you can select a product category as your target location.

Below is a simple breakdown of the process 👇

“You’ll create a popup → personalize its design → then choose where it should appear (pages, posts, or product categories).”

Step 1: Create a New Popup Campaign

In your WordPress dashboard, navigate to PopupKit. Open campaigns and create a new campaign.

You can create your popup from scratch if you want to apply your own style from scratch to finish. But in this tutorial, we’ll use a ready-made template. These templates are ideal if you are someone who doesn’t have the luxury of time and wants a fast yet beautiful result that still converts. 

For instance, you want to create a popup for a New Year’s sale or deal. You can choose from various options that caught your attention. You can preview the template so that you have an idea of what your popup will look like in live.

Click Use Template to bring it to your editor page. First, enter the name of your popup campaign and click import. 

This helps you identify your popup campaign easily. 

Step 2: Customize Your Popup Campaign

Now, here comes the fun part. You can customize it to match your brand and theme.

For instance, you want to change the text or description in the template. Simply, click on the text and change it directly in the template.

Simply click on the background color so you can change the background color if you wish to. You can select an image. classic color, gradient color, or even video as a background.

If you wish to change the style of your countdown timer, you can select from various styles. 

Then, set up the timer settings of your countdown timer so that you can set up the due date and time, as well as select the timezone.

Want to learn how to create a countdown popup in WordPress? Click here for the detailed guide.

Step 3: Add Popup to Specific Page or Post

Here’s the highlight of this tutorial. Define the target of your popup campaign by configuring the popup settings:

Display options:

• Set popup as the campaign type.
• Set the open event to on page load, after inactivity, page scrolled, etc.
• Set the time for open delay
• Add entrance and exit animation. You can select from zooming, fading, bouncing, etc.

Display conditions:

• Select include and select the page where you want to display your popup.
• If the page you want to show your popup is not in the list, simply get the url of the page and select url from the dropdown, and paste it.
• If you want to show your popup on the entire site, but exclude in some pages, simply select the exclude condition and select the page or enter the url of the page if not in the list.

Device visibility:

Configure the device visibility of your popup. You can set it to all devices, like desktop, mobile, and tablet.

Schedule your popup campaign:

Enable scheduling so that you can set the start and end date and time of your popup campaign. Don’t forget to select your timezone. You can follow your site’s time zone or the visitor’s time zone.

Frequency settings:

• Set the frequency settings of your popup. You can set your popup to all visitors, returning visitors, or new visitors. 
• Choose how often you want to display your popup. You can set it to once a day, every visit or session, or once every few days or visits. 
• You can choose to disable the popup for converted visitors, after closing the campaign, or after a certain number of views.

Other popup conditions:

• If you only want to target certain location, enter the country and let PopupKit validate its location.
• Add a cookie if you want to target a certain cookie only.
• If you want to block a certain IP, simply enter the IP range.
• Enable the adblock detection button if you want to show your popup when an ad blocker is detected on your visitor’s browser.

Step 4: Preview and Publish

Don’t forget to activate your popup campaign. But before going live, Preview the popup on both desktop, tablet, and mobile to ensure your popup works perfectly in different screen sizes. Also, this will allow you to fix positioning or spacing if needed. Once everything looks good, publish or save any changes to your popup campaign.

Run a quick test to confirm targeting works properly. You can open the page where you target your popup campaign to appear.

Why Targeted Popups Matter for Conversions?

Before we dive into the how-to steps, let’s understand why this matters.

1. Higher Conversions

When your popup matches the content users are viewing, conversions increase dramatically. 

For example:

A discount popup for “Running Shoes” is shown only on the Shoes category page.

2. Better User Experience

Only use targeted popups because sitewide popups may feel intrusive. Instead of interrupting users everywhere, you show them something related to what they’re already interested in.

3. Reduced Bounce Rate

Showing irrelevant offers increases bounce rate. Instead, show contextual offers to increase engagement and time on site.

When Should You Show Popups on Specific Pages?

Targeted popups are more relevant, improves engagement, and increases the likelihood of conversions. Here are the things you should remember for effective popups:

1. Match the Offer to the Page

For instance, if someone reads SEO content, offer an SEO checklist as a popup. Or if visitors browse products, offer a discount popup.

2. Exclude Checkout and Thank-You Pages

Never interrupt users during payment. Don’t place your popups on the checkout and thank-you pages.

3. Use Frequency Control

Avoid showing popup repeatedly during the same session. Visitors might get only annoyed at seeing the same popup they’ve already seen.

4. Exclude Logged-In Users

Don’t show lead-generation popups to existing customers. For those who are already logged-in users, popups are just a disturbance. 

5. A/B Test Targeted Campaigns

Test page-specific vs sitewide, category-based vs product-based, and different messages per category to determine the most successful campaign. 

Common Mistakes to Avoid When Showing Popups in Specific Pages or Categories

When showing popups in specific pages or categories, make sure to avoid these common mistakes:

1. Showing the same popup across the entire website – The pop-up becomes irrelevant because visitors visited on different pages have different intents.

2. Forgetting to exclude admin users – It could interrupt workflow specially when editing content.

3. Overcomplicating targeting logic – This could increase configuration errors and make it harder to troubleshoot when issues occur.

4. Not testing mobile display – Popups may cover the entire mobile screen, and users may not see the close button. 

5. Ignoring analytics and conversion tracking – You will not know if the popups are converting, and you will not identify the high-performing pages.

FAQs

Can you show multiple popups on different pages?
Absolutely yes! You can create separate campaigns with unique targeting rules.

Will category-specific popups work with WooCommerce?
Definitely! Most popup builders like PopupKit support WooCommerce categories.

Can you hide popups from logged-in users?
Yes. Add a display rule to show only for non-logged-in visitors.

What’s the best popup strategy for conversions?
Match popup intent to page intent. For example:

• Pricing page → Demo or discount popup
• Blog category → Lead magnet or newsletter signup
  

Will too many popups hurt user experience?
Popups are fine as long as they are helpful, well-timed, and targeted only where relevant. 

So, what are you waiting for?

Popups don’t have to be annoying. When you target them properly by page or category, they become a conversion powerhouse.

Start using smart targeting with PopupKit to capture more leads, boost product sales, and engage high-intent visitors while improving user experience. 

Configure your first page-specific popup and watch your conversions grow, where it matters most!