How to Connect WordPress Popups to Drip (Step-by-Step Guide)

Collecting emails through popups is only half the job. What happens to those leads after they hit submit is where the real marketing begins.

If you’re using Drip, the e-commerce-focused marketing automation platform, you already know how powerful its tagging, segmentation, and workflow automation can be. But none of that works if your WordPress popup leads are just sitting in a database, disconnected from your Drip account.

That’s where integration comes in. Connect your WordPress popup builder to Drip, and every new subscriber gets automatically tagged, segmented, and dropped into your automated email journeys; no manual exports, no copy-pasting CSV files.

In this guide, I’ll walk you through exactly how to connect WordPress popups to Drip. The whole process takes some simple steps, and once it’s set up, it runs on autopilot.

Why Connect Your WordPress Popups to Drip?

Before we get into the steps, let’s quickly cover why this integration matters.

Drip is built around its “E-commerce Revenue Engine”, a system designed to track customer behavior and trigger personalized marketing automatically. But Drip can only act on the data it receives. If your popup leads aren’t flowing into Drip, you’re leaving most of that automation power unused.

Once connected, here’s what you unlock:

Automatic Lead Sync: Every email captured through a PopupKit popup lands in your Drip account instantly. No manual imports.

Tagging and Segmentation: New subscribers can be tagged based on which popup they came from, letting you segment your audience by interest, campaign, or product.

Automated Workflows: Once a lead is in Drip, your existing automation, like welcome sequences, nurture campaigns, and abandoned cart flows, kicks in automatically.

Cleaner Data, Better Targeting: Since leads are tagged at the point of capture, your segmentation in Drip becomes far more accurate from day one.

In short: you build the popup once, and Drip handles everything that happens next.

What You’ll Need Before Starting

Make sure you have the following ready before diving in:

A Drip account: If you don’t have one yet, sign up at drip.com.

PopupKit Pro: The Drip integration is part of PopupKit Pro. If you’re running the free version, you’ll need to upgrade first. Check PopupKit Pro plans here.

A popup campaign with a Form block: The Drip integration connects through PopupKit’s form element, so your popup design needs to include a form for capturing emails.

How to Connect WordPress Popups to Drip

Once you have them all, let’s get started on the main part. 

Step 1: Get Your Drip API Token and Account ID

To connect any third-party tool to Drip, you need two credentials from your Drip account: 

• API Token 
• Account ID 

참고: The Account ID is optional for this integration, but it’s good to know where to find it. And, the Drip dashboard may change depending on their updates. 

Finding Your Account ID

Log in to your Drip account, then navigate to Settings → Account.

Look for the General Info section. Your Account ID is a 7-digit number listed there. Go ahead and copy it. You will need it if you’re managing multiple Drip sub-accounts and want to make sure data lands in the right one.

Finding Your API Token

This is the credential you’ll actually need for the WordPress popup connection.

Click on your Profile icon in the bottom-left corner of the Drip dashboard, then select User Settings.

Come down to the API Token section. Copy your unique API Token and save it securely. You’ll paste this into PopupKit in the next step.

A quick note: Treat your API Token like a password. Don’t share it publicly or paste it anywhere outside your PopupKit settings.

Step 2: Add Your Drip Credentials to PopupKit Settings

Now that you have your API Token (and optionally your Account ID), it’s time to connect them to PopupKit.

당신의 WordPress 대시보드, go to PopupKit → Integrations.

You’ll see a list of all the marketing platforms PopupKit supports, like Mailchimp, HubSpot, ActiveCampaign, Klaviyo, and more, including Drip.

찾다 Drip in the list and click 관리하다.

A popup window will appear asking you to enter your Drip credentials. Paste your Account ID 그리고 API Token into the respective fields.

Once both fields are filled in, click Connect Drip Integration to authenticate the connection.

If everything’s correct, PopupKit will confirm the connection is active. That’s your WordPress site and Drip account now talking to each other.

Step 3: Configure Drip in the PopupKit Editor

With the connection authenticated at the site level, the final step is telling a specific popup campaign to send its leads to Drip.

For this, come back to the WordPress Dashboard → PopupKit → Campaigns 그리고 클릭 편집하다 on the popup you want to connect.

Important: Your popup needs to include a Form block for this to work. If your current design doesn’t have one, add a Form block before continuing.

Inside the PopupKit editor, click on the 형태 block within your popup design. This brings up the form settings in the right-hand sidebar.

Look for the 통합 section in that sidebar.

로부터 “Select Integrations” dropdown, choose Drip.

Next, choose your 계정 from the list that appears. This is the Drip account you connected in Step 2.

Once that’s set, finish up any other design or trigger settings for your popup, then publish your campaign.

 Step 4: Test PopupKit Configuration with Drip

At this point, your popup campaign is live and integrated with Drip as well. But always do a test run to make sure everything is running smoothly and correctly. Open your website or the page where the popup campaign you created appears on another device or in incognito mode.

You will see a popup based on the trigger types you set. Fill out the forms in the popup and check if the data and email you filled in are saved in Drip. If everything is going ok, you’re good to go. 

However, if you see any issues with the integration, connect with the PopupKit team for a quick solution. 

Step 5: Successful PopupKit Integration with Drip

From this point forward, every time someone submits the form on this popup, PopupKit sends their information directly to your Drip account. They’ll be added as a new subscriber, tagged appropriately, and ready to enter whatever automated workflows you’ve built in Drip.

No manual exports. No CSV files. No copy-pasting. It just works in the background. If you want this same setup on other popup campaigns, repeat Step 3 for each one; the site-level connection from Step 2 only needs to be done once.

Setting Up Your Drip Workflow for WordPress Popups

Connecting the PopupKit & Drip is just the pipe. What flows through that pipe, and what happens to it, depends on how you set up the drip at the other end. 

 Here are a few ideas to get the most out of this connection:

Tag Subscribers by Popup Source

If you’re running multiple popup campaigns, say, one for a free guide download and another for a black friday discount code. Then, make sure each one is tagged distinctly in Drip. This way, you can send relevant follow-up content based on what originally caught someone’s interest.

Build a Welcome Automation

The moment someone subscribes through your popup, Drip can automatically kick off a welcome email sequence. Introduce your brand, deliver the lead magnet you promised, and set expectations for what’s coming next.

Segment by Behavior Over Time

As subscribers interact with your emails (opens, clicks, purchases), Drip’s automation can move them between segments. Combine this with PopupKit’s targeting and show different popups to different segments based on their tags.

Connect Cart Abandonment Popups to Drip Flows

If you’re running an online store, pair PopupKit’s exit-intent or cart-based popups with Drip’s e-commerce automation. A visitor who abandons their cart and submits their email through a popup can immediately enter a Drip abandoned-cart recovery sequence.

Troubleshooting Common Issues of Drip & Popup Integration

Here are some probable issues you might be facing while connecting the Drip & WordPress popups. Let’s discuss them:

Issue: The “Connect Drip Integration” 단추 isn’t working. 

Solutions: Double-check that you’ve copied the full API Token without any extra spaces. Tokens are long strings, and it’s easy to accidentally miss a character when copying.

Issue: I don’t see Drip in the Integrations dropdown inside the popup editor. 

Solutions: Make sure you’ve completed Step 2 first – the site-wide connection has to be authenticated before Drip appears as an option inside individual campaigns.

Issue: Leads aren’t showing up in Drip after form submission. 

Solutions: Confirm that the Form block has Drip selected in its Integrations panel and that you selected the correct Account from the dropdown. Also check that your popup campaign is actually published, not just saved as a draft.

Issue: I have multiple Drip accounts/sub-accounts. How do I make sure leads go to the right one? 

Solutions: This is where the Account ID becomes useful. If you manage multiple sub-accounts under one Drip login, double-check that the Account selected in Step 3 matches the sub-account where you want this campaign’s leads to land.

자주 묻는 질문

마무리

Connecting WordPress popups to Drip closes the loop between lead capture and lead nurturing. Instead of manually managing subscriber lists, every popup submission flows straight into Drip’s automation engine and its functionalities like tagging, segmenting, and being ready for your workflows.

The setup itself takes three short steps: grab your Drip API Token, connect it in PopupKit’s Integrations settings, then link the specific popup campaign to your Drip account. After that, it runs entirely in the background.

If you haven’t built your popup campaign yet, now’s a good time to start. Just pick a template, add a form, and connect it to Drip using the steps above.