Referrer Targeting

PopupKit Referrer Targeting lets you show or hide popups based on where visitors come from, so your message always matches their journey and intent.

Quick Overview

To set Referrer Targeting in PopupKit, add a referrer condition to your campaign, choose a match type (like contains or exact match), enter the referral source URL, and set whether to show or hide the popup for that traffic.


Go to your PopupKit campaign settings.
로 이동 Referrer Targeting 정황.
Select a matching rule such as: URL contains, Exact match, Starts with or ends with, etc.
Enter the referrer source (e.g., google.com, facebook.com, partner site URL)
Choose whether the popup should 표시 또는 숨기기 for that source
Save and publish the campaign

예:
– If you want to show a custom offer only to visitors arriving from a search engine, based on the content they were looking for.
– If you are running paid ads or email campaigns and need to display a matching message that continues the same promotion.
– If you want to show a special discount or message only to users coming from a partner or affiliate website. If you need to display social-specific popups for visitors arriving from platforms like Facebook, LinkedIn, or X.
– If you want to hide certain popups from visitors coming from specific sources to avoid repetition or conflict with other campaigns.
– If you are promoting limited-time deals and want only campaign-driven traffic to see them.
Takeaway: Referrer targeting in PopupKit is a traffic-source-based personalization tool that helps you deliver relevant popups to the right audience at the right time, improving engagement and conversion rates by aligning messaging with visitor origin.

Use PopupKit Referrer Targeting #

Before You Begin: 확실하게 하다 PopupKit Pro is installed and activated on your WordPress site before you begin.

Step 1: Open a PopupKit Campaign #

Log in to your WordPress dashboard, navigate to 팝업킷, and open any existing PopupKit campaign.

Create a new campaign or choose from the active campaigns

Select popup builder, find Referrer Targeting. After expanding it, you can see referrer targets and add more.

Find Referrer Targeting and expand

Click the first referrer target (contains) and check the conditions:

  • Contains: Shows the popup if the referrer URL includes specific text. Example: If you set it to “google”, the popup shows for anyone coming from google.com 또는 google.co.uk.
  • Doesn’t Contain: Shows the popup only if the referrer URL does not include specific text. Example: Set to “facebook”. The popup shows for everyone except those coming from Facebook.
  • Exactly matches: Displays the popup only if the referrer URL is an identical match to yours. Example: https://example.com/promo/. It will not work for https://example.com/promo/summer.
  • Doesn’t Exactly Match: Displays the popup if the referrer URL is anything other than the one specified. Example: Set to https://site.com/login/. The popup will show on every page except the login page.
  • Matches the pattern: Uses advanced Regex (Regular Expressions) to match complex URL structures. Example: product/*. This covers product/shoes, product/bags, and any other sub-page under products.
  • Doesn’t Match the pattern: Shows the popup if the URL does not follow a specific Regex pattern. Example: blog/*. The popup shows on all pages except your blog posts.
  • Is Empty: Triggers when a visitor comes directly to your site (no referrer source exists). Example: This targets Direct Traffic (users who typed your URL directly into the browser instead of clicking a link).
Click contains and check the conditions

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Updated on 4월 7, 2026