Wpmet Turns 8! Up to
Growing an email list is one of the smartest ways to build long-term engagement with your website visitors. If you’re using WordPress, combining popups with MailPoet can help you capture leads more effectively without relying on complicated setups.
By integrating WordPress popups with MailPoet, you can automatically collect subscriber information, organize contacts, and launch email campaigns directly from your WordPress dashboard. Whether you’re promoting newsletters, special offers, or downloadable resources, this integration streamlines your email marketing workflow.
In this guide, you’ll learn exactly how to connect your WordPress popups with MailPoet using simple, beginner-friendly steps.
How to Integrate WordPress Popups with MailPoet
Integrating WordPress popups with MailPoet allows you to automatically collect subscriber information from popup forms and send it directly to your MailPoet email lists. This helps streamline lead generation, audience management, and email marketing without requiring complex configurations or coding skills.
Steps to Integrate WordPress Popups with MailPoet:
✅ Install and activate the MailPoet plugin on your WordPress website.
✅ Complete the MailPoet setup process and connect your account.
✅ Generate and verify your MailPoet API key.
✅ Enable the MailPoet integration inside PopupKit.
✅ Create or edit a popup and select MailPoet as the email service provider.
✅ Choose the MailPoet subscriber list where new contacts will be added.
✅ Publish the popup and test the integration to ensure subscribers are correctly synced.
Example
If you offer a free eBook on your website, you can create a popup using PopupKit that appears when visitors browse your content. When a visitor enters their email address, the information is automatically added to your selected MailPoet subscriber list, allowing you to send welcome emails, newsletters, or promotional campaigns without any manual data entry.
Summary
MailPoet and WordPress popups work together to simplify email list building and subscriber management. By connecting PopupKit with MailPoet, you can capture more leads, automate your email marketing workflow, and manage everything directly from your WordPress dashboard.
Requirements Before You Start
Before starting the integration process, make sure you have the following:
- A WordPress website with admin access
- The MailPoet plugin is installed and activated
- A popup builder plugin such as PopupKit
- A MailPoet account properly configured
Having these essentials ready will help you complete the setup quickly and avoid unnecessary configuration issues later.
Step-by-Step Guide: How to Integrate WordPress Popups with MailPoet
Integrating MailPoet with your popup plugin is straightforward. Follow the steps below carefully.
Step 1: Ensure the MailPoet plugin is installed and Active
The first thing you need to do is install and activate the MailPoet plugin on your WordPress website.
To do this:
- Log in to your WordPress dashboard
- Navigate to Plugins → Add New
- Search for MailPoet
- Click Install Now
- After installation, click Activate
Once activated, MailPoet will appear in your WordPress sidebar menu.
Want to learn how to show popups in specific pages or categories? Check out the linked guide.
Step 2: Set up & Configure MailPoet for API Key
To connect your popup forms with MailPoet, you need to configure MailPoet correctly and ensure API access is enabled.
Here’s how:
Open MailPoet and continue the setup.
Next, you’ll be redirected to the Privacy and Data Settings page. Review the policies carefully, then click the “Continue” button to proceed.
You will be prompted to connect your MailPoet account. Click “Connect MailPoet” to be taken to the setup page. From there, you can log in with your existing credentials or create a new account if you don’t have one yet.
After setting up your MailPoet account, you will be given your API key, as shown in the image below. Copy the key and return to your WordPress dashboard.
At this stage, you should enter your API key in the MailPoet plugin settings. Paste the copied key into the required field and click the “Verify Account” button.
Once the verification is successful, click on “Start using Mailpoet.” And that’s it! Your MailPoet account will be ready to use.
Once connected successfully, your popup plugin should be able to access your MailPoet subscriber lists.
Step 3: Enable MailPoet in PopupKit Settings
Now it’s time to connect PopupKit with MailPoet. To do that, open your WordPress dashboard and navigate to PopupKit → Integrations.
Next, locate MailPoet from the available integrations list and click on the manage button. You will be prompted to enter your MailPoet account name.
Click on the Connect MailPoet Integration button.
After enabling the integration, PopupKit should sync with your available MailPoet email lists automatically.
This connection allows subscriber information collected through popup forms to be sent directly into MailPoet.
Step 4: Configure MailPoet in the PopupKit Editor
Once the integration is active, you can configure individual popup forms.
To do this, go to PopupKit → Create Popup → choose a popup template or create one from scratch. You can also open an existing popup campaign. But in this tutorial, we’ll make use of our existing campaign.
Once opened in the editor canvas, click on the form block for you to select the integration.
Next, click on the integration and select MailPoet from the dropdown. Then select your provider account and the provider lists where new contacts should be added.
Step 5: Publish and Test the Popup
Before going live, always test your popup integration. Start by publishing the popup and then open your website in an incognito browser window. Manually trigger the popup, submit a test email address, and confirm that the subscriber appears in your MailPoet list.
In addition, test the popup’s mobile responsiveness, timing settings, form validation, and confirmation email delivery. Testing ensures your integration works properly and helps avoid losing potential subscribers due to technical issues.
Want to learn how to create location-based popups in WordPress? We have guide for you!
Why Integrate WordPress Popups with MailPoet?
There are several benefits to connecting your WordPress popups with MailPoet.
1. Build Your Email List Faster: Popups attract visitor attention quickly, making them one of the most effective lead generation tools.
2. Automate Subscriber Management: New contacts are automatically added to your MailPoet lists without manual work.
3. Improve Email Marketing Campaigns: With better audience segmentation and automated workflows, you can send more targeted email campaigns.
4. Keep Everything Inside WordPress: MailPoet operates directly inside WordPress, which simplifies email marketing management for website owners.
5. Increase Conversions: Well-designed popups paired with compelling offers can boost newsletter subscriptions, product promotions, and customer engagement.
Frequently Asked Questions (FAQ)
Is MailPoet free to use?
Yes, MailPoet offers a free plan with limited subscriber capacity. Paid plans provide additional features and higher sending limits.
Do you need coding knowledge to integrate MailPoet with popups?
No. Most popup plugins, including PopupKit, offer user-friendly interfaces that require no coding experience.
Can you connect multiple popup forms to different MailPoet lists?
Yes. You can assign different popup forms to separate subscriber lists based on your marketing goals.
Why is your popup not sending subscribers to MailPoet?
Common causes include incorrect API key, disabled integration settings, plugin conflicts, and outdated plugin versions. Double-check all integration settings and test again.
Can you use MailPoet with other popup plugins?
Absolutely. Many popular popup plugins support MailPoet integration.
Check out this guide if you want to add multi-step popups that drive higher conversions!
Final Thoughts
Integrating WordPress popups with MailPoet is an effective way to grow your email list and improve visitor engagement without adding unnecessary complexity to your workflow.
With the right popup strategy, you can capture more leads, automate subscriber management, and build stronger communication with your audience directly from WordPress.
By following the steps outlined above, you can set up the integration quickly and start turning website visitors into loyal subscribers.
Leave a Reply