How to Connect WordPress Popups to Brevo

Email popups work best when new subscribers don’t stop at the form submission. By connecting your WordPress popup to Brevo, every signup is sent directly to your email list, so you can welcome new subscribers, send campaigns, and automate follow-ups without moving data manually.

Whether you’re building a newsletter, collecting leads, or promoting products, the integration keeps your email marketing workflow organized from the start. In this guide, you’ll learn how to connect WordPress popups to Brevo using PopupKit, from generating an API key to linking your popup campaign with a Brevo contact list.

Why connect WordPress popups to Brevo?

Connecting WordPress popups to Brevo helps you automate lead generation and email marketing from a single workflow. Instead of manually exporting subscriber data, every contact collected through your popup is automatically added to your Brevo account.

Here are the advantages of connecting WordPress popups to Brevo:

• It automatically grows your email list by sending popup subscribers directly to your chosen Brevo contact list.
• Brevo integration eliminates manual data entry and reduces the risk of missing or duplicate contacts.
• This launches email campaigns faster by triggering welcome emails, newsletters, or promotional sequences as soon as someone subscribes.
• It segments your audience by assigning subscribers to different Brevo lists for more personalized marketing.
• This improves lead conversion by combining high-converting popup campaigns with Brevo’s email automation and customer engagement tools.
• It helps to keep subscriber data synchronized between your WordPress website and Brevo in real time.

How to connect WordPress popups to Brevo

To create a Brevo (formerly Sendinblue) popup form, you will need a WordPress popup plugin first. In this blog, we’re using PopupKit for seamless Brevo popup integration.

For that, you have to install and activate PopupKit from the plugin editor:

• PopupKit (Free)
• PopupKit (Pro)

Now, let’s follow the step-by-step process to integrate Brevo with WP popups:

Step 1: Generate an API key for Brevo integration

Im ersten Schritt müssen Sie create a Brevo account for API key generation. Then, visit your profile in the top-right corner and navigate to the “SMTP & API” tab under Settings. From there, click the API Keys & MCP tab and click “Generate a new API key”.

A tab asking for API Key will popup. Now, enter the name for your API key and click the “Generate” button.

This will make your API key visible in a popup window. Now, copy the API key to add it to your WordPress popup setup.

Step 2: Integrate the WordPress popup plugin with Brevo

In the second step, you have to navigate to Integrations under Popupkit and click “Manage” for Brevo integration.

In the popup window, enter the copied “Brevo account name” and API key. Now, click on “Connect Brevo Integration” with your popup plugin, PopupKit.

After pressing the connect button, you will see your integrated Brevo account along with the edit and disconnect options.

Step 3: Configure Brevo integration in the WP editor

Once it is connected, add a popup campaign to your Brevo list by visiting the editor of your popup campaign. Now, click the “Form” and navigate to the Integrations tab. Select Brevo from the dropdown menu.

After selecting the Brevo integration, add the provider account and list from the dropdown menu. Now, make it live by pressing the “Save” or “Publish” button after wrapping up all campaign design or customizations.

How to Resolve WordPress Popups Not Sending to Brevo

If your popup isn’t adding subscribers to Brevo, try these troubleshooting steps:

• Clear your website cache: If you’re using a caching plugin or CDN, clear the cache before testing the popup again.

• Verify your Brevo API key: Make sure you’re using a valid API key. If necessary, generate a new one in your Brevo account and reconnect it in PopupKit.
• Check the integration status: Gehe zu PopupKit → Integrations and confirm that your Brevo account is successfully connected.
• Select the correct contact list: Open your popup campaign, navigate to Form → Integrations, and ensure you’ve selected the right Brevo account and contact list.
• Save or republish the popup: After configuring the integration, click Speichern oder Veröffentlichen so the changes take effect.
• Test with a new email address: If you’re using an email that’s already in your Brevo contacts, try submitting the popup with a different email to verify the integration.
• Reconnect the integration: Disconnect and reconnect your Brevo account if the connection was interrupted or the API key has changed.
• Update PopupKit and WordPress: Running the latest versions helps avoid compatibility issues that could affect the integration.

FAQs

Can you connect Brevo to WordPress without coding?

Yes. You can connect Brevo to WordPress without writing any code by using a popup plugin like PopupKit. Simply generate a Brevo API key, connect your account through the plugin’s integration settings, and link your popup form to your preferred Brevo contact list.

Can you add popup subscribers to a specific Brevo list?

Yes. After connecting your Brevo account, you can choose a specific contact list while configuring your popup form.

Why is your Brevo popup integration not working?

If your integration isn’t working, verify that your Brevo API key is valid, the account is successfully connected, and the correct contact list is selected. Also, make sure you’ve saved or published the popup after configuring the integration.

Can you use multiple Brevo accounts with WordPress popups?

Yes. If your popup plugin supports multiple provider accounts, you can connect multiple Brevo accounts and select the appropriate account for each popup campaign.

Do popup subscribers automatically appear in your Brevo contacts?

Yes. Once the integration is configured correctly, every successful popup form submission is automatically added to the selected Brevo contact list.

Einpacken

Connecting WordPress popups to Brevo is a simple way to automate your lead generation Und E-Mail Marketing. Instead of manually managing subscriber data, every new contact collected through your popup is automatically sent to your chosen Brevo list, keeping your audience organized and your email list up to date.

With PopupKit, the integration process is quick and completely code-free. Once you’ve connected your Brevo account and linked it to your popup campaign, you’re ready to capture leads and engage them with targeted email campaigns and automation. Set up the integration today and let your popup do more than just collect emails.