How to Create Location-Based Popups in WordPress 

Location-based popup are one of the most effective ways to show personalized messages to your website visitors. These popups allow you to target an audience based on country, city, and region instead of displaying the same offer or deal to everyone, boosting conversions and sales.

Luckily, the process of displaying a location-based popup is easier than you think in WordPress. But how?

In this blog, we’ll learn an effortless method of how to create location-based popups in WordPress using a no-code block popup builder. 

What is a location-based popup?

Location-based popups are popups that appear to visitors from a targeted location. You can set this specific location, and popups will be visible to the people of that location only.

For example, you have created a Black Friday popup campaign and set geolocation for the UK. Now, whenever people from the UK visit your site, this Black Friday campaign will pop up.

Why add a location-based popup on WordPress?

Running geo-location popups is a fundamental marketing strategy. It helps you to provide offers to customers who are more likely to convert. Besides, these popups create more marketing opportunities.

Here is the list of opportunities these marketing popups come with:

• These popups let you offer personalized offers to your customers.
• You will get a better conversion rate compared to generic ones.
• Geo-targeting popups allow you to promote country-specific popups where you have more targeted audience.
• These boost the engagement of your marketing campaign.
• Location-based popups help to increase user experience.

How to create a location-based popups in WordPress

Integrating a location-based popups in WordPress is very simple if you can use the right tool. Here, PopupKit is a powerful WordPress popup builder that allows you to create popups in Gutenberg. 

In this guide, we’ll use its pre-built templates to create and run location-based popup campaigns with PopupKit. 

So, let’s follow the five-step easy tutorial to create geo-targeting popups:

Step 1: Create a campaign with popup template

At first, you need to add a marketing campaign using popup template. PopupKit allows you to add popup both from scratch or using a template. For that, navigate to the Campaigns tab under PopupKit and click the “Choose From Templates” button to add popup with pre-built templates.

This will take you to the pre-built templates tab, from where you have to select a suitable template for adding a location-based popup. You can also check and view how these templates look by clicking the “Live Preview” button. After selecting a suitable template, click the “Use Template” button.

Then, you will get to see a popup tab asking for your campaign name. Now, give an appropriate name to your campaign and press the “Import” button. This will import the template into Gutenberg.

Step 2: Customize content of location-based popup

In the second step, you need to customize the content of the popup template. For that, adjust the content of popup by directly clicking on it. You can enjoy a real-time editing experience with PopupKit.

On the right side, you will have all the controls for content customization. For example, select HTML Tag from the dropdown menu and add a URL as well as a border.

Next, expand the “Subtitle” tab and show subtitle, border, and outline by enabling the toggle button. Also, adjust the Subtitle position and HTML tag from the given options.

Similarly, you can edit the title description, shadow text, and separator of your location-based popup.

Step 3: Style adjustments of popup campaign

In the third step, navigate to the Style tab and adjust alignment, padding, margin, color, hover color, text shadow, margin, etc. of your popup general, title, focused title, subtitle, and title description settings.

Step 4: Configure geolocation

In the fourth step, you have to set geolocation to a live location-based popup with PopupKit. For that, expand the “Geolocation Target” tab and press “Add group” to add a specific popup location.

Then, click the “Is” condition and enter a location where you want to show your marketing popup.

Afterwards, set conditions from the dropdown menu and add a location for popup campaign. Here we’ve set an “Is” condition and entered the USA to display popup only in the USA. Then, press “Validate” to integrate geolocation.

Besides, you can also add multiple locations by pressing the “+” sign next to the United States. This will display popup on both locations if it is valid. Again, you can add another condition by clicking the “+ Add Group” button.

Step 5: Other settings of popup campaign

In the final step, configure other settings such as Display Options, Display Conditions, Device Visibility, Schedule Date & Time, Frequency Settings, Cookie settings, IP blocking, etc., for your popup campaign. Finally, after completing all adjustments, hit the “Save” button to make it live.

Wrapping up

Geo-targeting popups allow you to deliver highly targeted and meaningful messages to your customers that bring more positive results from your marketing campaign. Compared to its effectiveness, the complete setup is very simple. You need to follow only a few steps. Once you create, customize, and apply geolocation, your campaigns become far more result-driven.

Since you already learned the process, it’s time to set up and live a geo-targeting popup in WordPress with PopupKit, the most efficient popup builder. So, start experimenting with different locations, test results, and optimize offers to get the best results out of your popup campaigns with geo-targeting popups.