How to Add Facebook Reviews in WordPress (Step-by-Step)

Did you know that over 90% of consumers read online reviews before visiting a business or making a purchase?

In the digital age, trust is your most valuable currency. While you can write compelling copy about your own services, nothing converts a visitor faster than seeing real, positive feedback from happy clients. Facebook, being one of the most widely used platforms globally, is often where your most authentic customer feedback lives. But there is a problem: keeping those reviews hidden on your Facebook Page limits their impact.

To get the most out of your 5-star ratings, you need to bring them directly to your website.

In this guide, we will walk you through how to add Facebook reviews in WordPress step-by-step. By the end of this tutorial, you will have a stunning, auto-updating review section that boosts credibility and keeps visitors engaged.

Why Add Facebook Reviews to Your Elementor Website?

Customer reviews are a powerful trust-building asset for your website. And, when it’s from the world’s largest social media platform, it becomes even easier for you to boost the trust & credibility of your website. 

For your business or service websites, reviews from social media aren’t just about adding simple content; rather, you’re strategically building an authentic relationship with your visitors. Facebook reviews showcase the real names and profile photos of your product consumers or clients. So, whenever a new visitor comes to your site, they can feel assured and get the validation that any buyer is looking for when making the final purchase.

So, when you put positive reviews near the CTA button or pricing section, the chances of sales increase and you earn more revenue.

Another key benefit of embedding Facebook reviews is that your website receives fresh content whenever customers leave new feedback on your Facebook page. This steady stream of authentic, user-generated content supports SEO efforts and helps search engines view your site as more valuable and trustworthy due to real reviews from an external source.

Now, having positive Facebook reviews is one thing, and interactively showing them on your site is another daunting task if you’re missing the right tool. And, this is what you’re going to learn next. 

How to Add Facebook Reviews in WordPress Websites

The no-code way to embed reviews from Facebook or any other social platform is to use a page builder. And, I’m choosing a popular option, “Elementor”. Then, you need to install & activate an Elementor Addon. 

I chose ElementsKit. This Elementor addon comes with a Facebook Review widget, allowing you to display only positive reviews and easily add an interactive Facebook review slider to your WordPress website. And, the best part is, you don’t need any technical expertise. Let’s look at a real workaround.

Step 1: Install & Activate a Facebook Review Plugin

First, you have to have Elementor & ElementsKit installed & activated on your WordPress website. For this, you’ve to proceed as you do for adding any plugin you do: navigate to WordPress Dashboard > Plugins. Search for Elementor & ElementsKit one by one. And, install & activate one by one. 

Then, come to your WordPress dashboard and go to ElementsKit > Elements. Scroll through the list of widgets to find Facebook Review. Next, toggle the switch to ON to activate the widget. And, click Save Changes to apply the settings.

Step 2: Embed Facebook Page to WordPress Website

With ElementsKit, embedding Facebook Reviews on WordPress websites requires only a few clicks. You can easily connect with an access token. Navigate to ElementsKit > User Data. Then, locate the Facebook Page Review section and click the “Get Access Token” button.

Follow the on-screen prompt and click Continue to authorize the connection. 

Once approved, copy the generated Page ID and Access Token, then paste them into the corresponding fields in the User Data settings. 

Finally, click Save Changes to complete the connection.

Now, your WordPress website is fully integrated with Facebook to show reviews dynamically. In the next step, you’ll learn how to show them on your website page in an attractive & professional way.

Step 3: Add Facebook Review Widget to Page

You can easily show Facebook Reviews anywhere on your website, like in a landing page or pricing page. Just follow the steps below: 

1. Open the page where you want to display the reviews using the Elementor editor.
2. In the widget search bar on the left, type Facebook Review.
3. Drag and drop the widget into your desired section on the page.

Step 4: Configure Facebook Review Layout

The ElementsKit widget offers three primary layout styles. Select the one that fits your design needs from the Layout Type dropdown:

• Overview: Displays a summary of your page’s rating and logo without individual review text.
• With Reviews: Shows individual user reviews. You can choose sub-styles like Grid, Masonry, or List.
• Slideshow: Creates a moving carousel of your reviews.

Step 5: Customize Facebook Review Section

Make the review section match your brand by tweaking the detailed customization settings available in the content tab:

• Review Type: Filter reviews to show Only Positive, Only Negative, or Both.

• Card Style: Choose between Box Card or Bubble Card designs.

• Grid Settings: If using a grid layout, adjust the Column Count (e.g., up to 4 columns) and Gutter Size to control spacing.

• Visual Toggles: Enable or disable elements like the Thumbnail Badge, Top Right Logo, Stars Inline, or Posted On date.

• Slideshow Options: If using the slider layout, configure Slides to Show, Speed, Autoplay, and navigation controls like Arrows or Dots.

Step 6: Preview & Publish Facebook Review Section

Once you have configured the layout and styles:

1. Check the live preview in the Elementor editor to ensure everything looks correct.
2. Verify that the correct reviews are being pulled from your Facebook page.
3. Click the Publish or Update button to make your review section live on your website.

Best Practices for Displaying Facebook Reviews

Simply enabling the widget isn’t enough to guarantee conversions. To get the most out of your Facebook reviews, follow these best practices to ensure they are trustworthy, visible, and effective.

1. Filter for Quality, Not Just Quantity
Show reviews with meaningful text instead of only star ratings. Detailed feedback feels more authentic and builds stronger trust than empty 5-star scores.

2. Place Reviews Near Friction Points
Position reviews where users hesitate most, such as near pricing tables, checkout sections, or call-to-action buttons. This helps reduce last-minute doubt and encourages conversions.

3. Maintain Visual Consistency
Style review widgets to match your site’s design. Consistent fonts, colors, and card styles make reviews feel native and more trustworthy.

4. Keep Content Fresh with Auto-Sync
Ensure reviews update automatically to display recent feedback. Fresh reviews signal an active, reliable business and reassure new visitors.

5. Don’t Fear a Few “Real” Reviews
A mix of mostly positive reviews with an occasional 4-star rating feels more genuine. Transparency often builds more trust than a perfect score.

Pro Tip: Use Rich Snippets
Enable schema markup if available to help search engines recognize your reviews. This can display star ratings in search results and significantly improve click-through rates.

Limitations of Embedding Facebook Reviews in WordPress

embedding Facebook reviews or using basic HTML iframes comes with several significant drawbacks. Because when you rely on default embedding methods can negatively impact both your site’s user experience and its technical performance.

Before integrating reviews, you should be aware of these core limitations:

Severe Styling Restrictions: Default Facebook embeds force their own branding, fonts, and container sizes onto your page, which will inevitably clash with your custom web design and break brand consistency.

Performance and Page Speed Hits: Loading heavy external scripts and iframes directly from Facebook can bottleneck your page speed, hurting your Core Web Vitals and increasing visitor bounce rates.

Zero Answer Engine Optimization (AEO) Value: Search engines and AI crawlers cannot easily read or extract text trapped inside an iframe, meaning the valuable keywords within your customer reviews will not boost your organic search rankings.

Lack of Dynamic Updates: Manual embeds are completely static. When you receive a new glowing 5-star review, it will not automatically appear on your site unless you manually generate and paste a new embed code.

Responsive Design Failures: Standard embed codes are notoriously rigid and often fail to resize correctly on mobile viewports. This is why,  it causes horizontal scrolling or cut-off text on smartphone screens.

The Solution: To bypass these limitations, it is highly recommended to avoid manual iframes. Instead, utilize dedicated social review widgets. For example, we’ve showin the ElementsKit Social Feed widget to dynamically showcase your Facebook page reviews. These kinds of tools fetch the review data via API and render it as clean, customizable HTML on your page ensures fast load times, complete design control, and fully structured content that search engines can effortlessly crawl.

Common Issues and Fixes for Adding Facebook Reviews in WordPress

Integrating third-party social APIs can occasionally result in technical hiccups. Whether you are using a dedicated block editor add-on or a page builder widget, here are the most frequent challenges users encounter when embedding Facebook reviews and how to resolve them rapidly.

• Issue: Reviews Are Not Syncing or Updating
  • The Fix: Facebook Page Access Tokens periodically expire or lose permissions for security reasons. Go back to your plugin’s integration settings and re-authenticate your Facebook app or regenerate the access token. Additionally, purge your WordPress site cache; aggressive caching often prevents dynamic API updates from displaying to returning visitors.
• Issue: The Review Widget is Blank or Not Displaying
  • The Fix: This typically points to a JavaScript conflict, incorrect API credentials, or page visibility settings. First, ensure your Facebook Page is fully published and set to “Public,” as APIs cannot fetch data from age-restricted or private pages. Next, open your browser’s developer console (F12) to check for script errors or load-order conflicts caused by optimization plugins.
• Issue: The Layout Breaks on Mobile Viewports
  • The Fix: If you relied on raw HTML/iframe embeds, they are notoriously rigid and will overflow off the screen on mobile devices. Switch to a responsive, dedicated widget (such as the ElementsKit Facebook Review) that automatically restructures the review grid into a swipeable carousel or vertical stack for smartphone users.
• Issue: Noticeable Drop in Page Load Speed
  • The Fix: Pulling live API data and multiple external profile pictures simultaneously can bottleneck your page performance. To fix this, enable lazy loading within your widget settings so the reviews only fetch and render when a user scrolls down to that specific section of the page.
• Issue: Missing “Structured” SEO Value
  • The Fix: Search engines cannot read reviews trapped in standard iframes, meaning you lose out on valuable Answer Engine Optimization (AEO). Ensure you are using a plugin that renders the review text natively in HTML and automatically applies local business or re view Schema markup, allowing crawlers to index the customer feedback.

FAQs

Wrap Up!

Building trust with new website visitors doesn’t have to be a struggle. By displaying your Facebook reviews directly on your WordPress site, you effectively bridge the gap between social media engagement and website conversions.

You have now learned how to install the necessary plugin, generate your Facebook Access Token, and fully customize the look of your review widget using ElementsKit. Whether you chose a sleek slideshow to save space or a masonry grid to show off volume, your site is now equipped with powerful social proof that works around the clock.

Don’t let those glowing recommendations sit idle on your Facebook timeline, where only a fraction of your audience sees them. Implement these steps today, and turn your past customer successes into your strongest marketing asset.